The Poland Spring Direct Block Party took place on the Upper East Side 3rd Avenue Fair. The event attracted a tremendous amount of consumers, even before the event officially begun.
The event was comprised of 5 engaging tactics which included a race car derby, lounge/bar, batting cage area, ring toss and photo kiosk. Brand Ambassadors added a positive energy to each tactic as they urged consumers to be a part of the fun.
Consumers were thrilled that they could participate in an assortment of Poland Spring games and activities for both adults and children. The organized process of signing up for tickets and a raffle was key to running a smooth event as it ensured accurate participant numbers.
Over 450,000 impressions, a 4,000% increase in sales for the average event sign ups operated by Nestle Waters NA.