In order to promote the release of the Paramount Pictures “Katy Perry Part Of Me” movie EMG produced a 5 market beach domination program to reach consumers on memorial day weekend 2012. The beach domination program featured premium branded beach umbrellas, high quality branded beach towels, and fun inflatable beach balls. Consumers were engaged by Katy Perry Brand Ambassadors with educational talking points about the movie release date and relevant brand information while distributing branded premiums.
EMG’s beach domination program created an undeniable branded takeover over of the targeted beaches in each markets. In total EMG’s Beach domination program generated over 142,720 impressions and distributed over 5000 pieces of branded premiums with 5 teams of 4 Brand Ambassadors in markets across the 5 US markets.