New York City, NY   |  Los Angeles, CA

The reaction to the Hennessy Guerrilla projections was that of brand curiosity and technical wonder.  Consumers were engaged immediately after seeing the crew set up and/or seeing the extremely bright and impossible to miss artwork! A 15 second reel repeated against pre determined locations that were highly visible by both foot and vehicle traffic.

Over the two weekend execution in two markets, over a half a million impressions were garnered. 

In Los Angeles the creative was leveraged as buzz adjacent to the Kodak Theatre the night prior to the Oscars.