New York City, NY | Los Angeles, CA
The reaction to the Hennessy Guerrilla projections was that of brand curiosity and technical wonder. Consumers were engaged immediately after seeing the crew set up and/or seeing the extremely bright and impossible to miss artwork! A 15 second reel repeated against pre determined locations that were highly visible by both foot and vehicle traffic.
Over the two weekend execution in two markets, over a half a million impressions were garnered.
In Los Angeles the creative was leveraged as buzz adjacent to the Kodak Theatre the night prior to the Oscars.