Over the course of a year, the BigAppleRx team executed an awareness and card distribution program throughout all 5 boroughs of NYC. Their goal was to distribute the prescription discount cards to lower income consumer who were in need of the break on their next prescription pickup. Throughout each event, the prominently branded BigAppleRX team would position in key locations to engage consumers in the BigAppleRX program. Along with the Brand Ambassador teams at fairs, festivals, churches and major events, the team was present to support press conferences. Consumers who attended the press conferences were greeted by a trained Brand Ambassadors as well as educated on how to navigate through the BigAppleRX website.

Consumers reacted positively to the free prescription discount card and shared their stories of how the card saved them money. Numerous consumers asked for additional cards to share with friends and family. Overall, it was a very successful execution.