Loacker Truck

Encompass activated a 5 day long guerilla sampling truck program targeting street fairs and festivals all over New York City to promote Italy’s #1 bestselling wafer. A Brand Ambassador was stationed inside the truck and gave away free premiums to any consumer who posted a picture or tweet to social media using a client specified hashtag. Nearby, a team of Brand Ambassadors handed out free Loacker wafer samples and drove traffic to the truck. Loacker made more than 700,000 impressions from the truck event, not including the thousands more from social media!