NBC & GE wanted to encourage consumers to live a healthier lifestyle. Thus EMG created a year-long campaign had been running from May 2011 - 2012 one day a week targeting all 5 boroughs of NYC.  This campaign integrated today’s buzz in social networking to allow fans of Facebook, Twitter, Blogs, & Foursquare to follow the Go Healthy NY Team each week.

The truck allowed for health related sponsors to contribute to the healthy messages delivered to New Yorkers each Friday during the program. Sponsors were offered branding on the truck and branding on the staff uniforms, as well as an opportunity to give away premiums and collateral during the activation dates.

Encompass Events brought top Brand Ambassadors on the scene to enhance the excitement and generate quality interactions with consumers while offering free fruit, GE InBody 230 Analysis, Bed Bath & Beyond Coupons, Seamless Discount Cards and Assorted Cabot Cheeses & collateral each week. The team operated in rain or shine  as they relayed key talking points to consumers of all ages.